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Branding

Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More

The Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More

The Brand Called You

The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More

Id Buy That: Getting A Brand Mindset

Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More

Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More

Branding Is Not Selling Out: ITS SELLING IN

Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn�t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More

Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More

Notable News - The Branding Myth

How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More

Naming Names... How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More

In The News:

Park51, in New Branding Effort, Revamps Its Website
Wall Street Journal (blog)
The purpose of the new site is to have “new branding” to distinguish it from fake Twitter accounts and to have a formal blog, said Oz Sultan, ...

and more »

Fibre2fashion.com
Tapout, 2 Other Clothing Companies Sold to Brand Firm
Sherdog.com
Tapout, the sport's most predominant clothing and lifestyle brand, has sold to Authentic Brands Group, a New York-based ...
Authentic Brands Group acquires TapouT and Silver Star MMA-apparel companiesMMAjunkie.com

all 38 news articles »

Our Hula Hoop President
FOXNews
And, remember, things are always easier when you keep marketing and branding in mind. John Tantillo is a marketing and branding expert and president of the ...

and more »

Saucony(R) Appoints Chris Lindner as Senior Vice President/Chief Marketing Officer
MarketWatch (press release)
In this role, Lindner will be responsible for providing strategic development and execution of Saucony's global branding initiatives, including brand ...

and more »

Cone Recognized as Leader in Sustainability Communications
MarketWatch (press release)
Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding, Brand Marketing, ...

and more »

Research and Markets: Google Dominates The Sector and Has A Brand Value Of $32 ...
Benzinga
The importance of effective branding has generally been lost to companies in the pharmaceutical, biotechnology and medical device industries. ...

and more »

“Brand management is like looking after a baby”
JoongAng Daily
It is its core asset and the most important element of its branding strategies. It affects corporate value and customer response. ...

Rite Aid to Add Save-A-Lot Grocery Stores to Rite Aid Pharmacies in Greenville ...
MarketWatch (press release)
"This relationship is an opportunity for Save-A-Lot and Rite Aid to test a co-branding strategy and the integration of Rite Aid pharmacies into our ...

and more »

DeSantis Breindel Debuts on the 2010 Inc. 5000
PR Newswire (press release)
7 /PRNewswire/ -- Corporate branding and marketing communications firm, DeSantis Breindel, was named to Inc. Magazine's Fourth Annual Exclusive List of ...

and more »

Cable.co.uk
Will Martha Stewart/Hallmark gamble pay off?
Hollywood Reporter
Also, analysts say TV shows are a key branding tool that helps fuel MSLO's big businesses: licensing and magazines. "It's not so much about the TV business ...
Combo Plate: Martha to the rescue, reader photos, deadly brew and moreLos Angeles Times (blog)
Hallmark Brands 'Home' On Its RangeMediapost.com
Bigger & betterThe Sun Daily

all 10 news articles »

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