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35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
The Associated Press
SAN JUAN, Puerto Rico — Juan Mari Bras, an elder statesman of Puerto Rico's independence movement who gave up US citizenship in an act that inspired ...
and more »
San Jose Business Journal
Silicon Valley public relations professionals advise the utility to be a highly visible, sympathetic presence amid the crisis. ...
and more »
Washington Post
The schedules are packed with door-knocking, neighborhood canvassing, community picnics and visits to the county's many large churches ...
and more »
CBC.ca
CNN International
By the CNN Wire Staff Donald Trump said he wants to buy the space "because it will end a ... highly divisive situation." New York (CNN) -- Donald Trump's ...
We Will Pay Donald Trump to Shut UpGawker
all 1,045 news articles »
CNN
Politico (blog)
He had a right to do it, but it would have been horrific PR for US aims around the world, and US soldiers and marines could have died because of this guy's ...
Pastor Terry Jones: P.R. visionarySalon
Obama and the right to burn the KoranWashington Post (blog)
Burning the Koran: Christian Press Releases Offer Something for EverybodyDBKP - Death By 1000 Papercuts
Huffington Post (blog) -Palm Beach Post (blog) -alt.muslim
all 12,359 news articles »
Washington Post (blog)
Prince William County Board Chairman Corey A. Stewart has returned from a quick trip to New York City, where he participated in a panel discussion that MTV ...
Globe and Mail
Reuters
Lime focuses on experiential and buzz marketing, contests, events and consumer PR. The two teams have previously worked together on various assignments and ...
KIRSHENBAUM BOND SENECAL + PARTNERS ACQUIRES MAJORITY INTEREST IN AWARD ...MarketWatch (press release)
Growing Appreciation for PR on Madison AvenueNew York Times
Nadal piles on another oneCTV.ca
all 22 news articles »
Dearborn Press and Guide
Margaret is an independent public relations consultant with more than 20 years experience including strategic planning, issues management, media relations, ...
and more »
Milwaukee Journal Sentinel (blog)
In a ruling Thursday, that a three-judge panel of that court, too, sided with the bar, finding that the public relations campaign was "germane" to the State ...
and more »
PR Newswire (press release)
The Public Relations Society of America (PRSA), Miami Chapter, will honor longtime healthcare communication professional Jo Baxter, APR, corporate vice ...
and more »
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Managers, please take a minute and read two sentences: People... Read More
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